Cultivaris was involved from the very beginning, providing creative guidance for the collection and variety names, logo and strategic messaging. Once the branding was established, Cultivaris produced all the marketing materials (brochures, signage and PR) to prominently showcase the products while providing ideas on how to incorporate them into gardens and landscapes. Cultivaris was also responsible for developing a 100-page website that features complete product information for both consumer and trade.

The Kia Ora campaign culminated with a grand debut at Pack Trials—the prominent SoCal hort show—and received a record number of orders.

Plug Connection is one of the first large-scale commercial growers and the first ornamental plug producer in the US to achieve organic certification. Besides helping growers achieve organic certification, Plug Connection and Cultivaris (through the Organiks brand) will also provide marketing materials, sales support, staff training, and coordination of sales with national retailers such as Whole Foods Market, Trader Joe’s and independent garden centers to bring their high value brand to the consumer.

Cultivaris will apply its expertise in brand management and retail networking to ensure the success of this ambitious organic program.